Glen Close’s Fatal Attraction elevator pitch to Michael Douglas was memorable. As those of us who saw that 80’s classic know, it wasn’t exactly perfect in the end.
A perfect elevator pitch is simply being prepared for your “big break.” It should be understood, rehearsed, and ready to fly as soon as some key contact asks you to sell yourself or idea. Whether you are interviewing, searching for investors, or simply answering the question of “what do you do?” it is worth the time and energy to have the concept of your elevator pitch refined.
Answers to these questions should be contained within your pitch:
What do you sell?
Briefly, simply describe what you sell.
To whom?
Briefly describe your market. What industry? How large?
What is your revenue model?
How do you expect to make money?
Who is behind the company?
Tell them a little about you and your team’s and/or your advisory board’s background and accomplishments.
Who is your competition?
Briefly discuss competitors and what they have accomplished. Successful competition is proof your business model and/or concept will work.
What is your unique selling proposition?
Communicate how your company is different and why you have an advantage over the competition.
Ready? Set. Go:
A “hook”
Open your pitch with an attention-getting “hook.” A statement or question that piques their interest and begs for more.
About 150-225 words
Your pitch should go no longer than 60 seconds.
Passion
Investors and employers expect fire and commitment.
A request
At the end of your pitch, ask for something: Their business card; a referral; or to schedule an interview?
Write your elevator pitch. Then practice saying it to the mirror over and over and over. Make sure it flows well. Video it and play it back. Say it to family and friends. When you are ready for your close-up, you will shine.
